We’ve all seen the monstrosity that was baked beans on Weetabix. But why did this food combo get so many corporate Twitter accounts joining the conversation? Limited character counts, clear threads, and hashtags that bring information together all make Twitter a perfect platform for quick conversations. In amongst all the harmless chats about cats (and the harmful ones about opinions) the brands of Twitter are making their voices heard. Brands using social media is nothing new – after all Twitter is the best place to get a company to respond to your complaint – but recently there’s been an influx of brand-to-brand interactions known as ‘brandter’ (brand banter). They can look a little like a group of people in the corner at a party talking to each other. But this brandter is carefully thought-out to get you to notice them, and hopefully join the conversation. So it’s as if the people in the corner are talking really loudly about who’s seeing who - only it’s beans on breakfast cereal instead of juicy gossip.