Hey, I'm Doug, a Junior Creative Copywriter.
How much time have you got?
I'm in a rush, just give me the basics
Ok, I've got a bit more time, elevator pitch me
I'm a creative copywriter currently working in London. Before entering the world of advertising I studied Creative Advertising at uni and won a Yellow New Blood Pencil.
Fine. You got me, I'm not doing anything, tell me everything
(Apr 2021 - Present)
Part of a new internal creative studio. Helped streamline and create a new, more usable, TOV guide. Working day to day on concepting campaigns and creating digital advertising copy.
(Sept 2020 - Apr 2021)
The sole copywriter in a small team. Responsible for pretty much all the words that left the agency. Social posts, newsletters, and emails campaigns.
Junior Creative Copywriter
(Nov 2019 - June 2020)
Working across all Omnicom Media Group brands coming up with partnership and talent led activations. Also writing some nice social posts.
Perhaps the shortest placement in Leo Burnett’s history. On only my second day I got offered a permanent job elsewhere. Before leaving I did a bit of work for McDonald’s, and just about got my email set up.
Freelance junior creative. Worked on a social brief for the middle east market, and ideas for a launch campaign for a new model of luxury SUV.
Writing customer-facing digital copy. Social posts, website content, SEO writing and proofreading copy. Primarily for automotive brands. Conceptual creative, and pitching as part of the global intern project.
Working on brands from maple syrup to wine, energy providers and lamb. Helping on pitch work for experiential activations. Coming up with ideas and crafting decks.
Hosted by BAD
As one of only a handful of successful applicants I was selected by British Arrows Doorway (BAD) to attend ‘Havas Doorway’, an agency open day for young talent.
Yellow New Blood
For the Nationwide and Shelter copy based brief.
‘The Last Housing Minister’ was a campaign targeted at the then Housing Minister, exploring the difference between a house and a home.
3rd Year Course Rep
Voice between students and lecturers, discussing issues such as deadlines and the studio space. I was also in charge of organising an all year visit to London to spend a week in different ad agencies.
First Class Honours
Creative problem solving. From strategy, to copy and design. The course gave me an introduction into the world of advertising with regular briefs, guest lectures and industry visits.