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What's the best thing about Christmas? No, not the presents. No, not seeing your family. And no, not the dinner. It's the advent calendars of course!

 

How is it possible to make 24 tiny chocolates in a cardboard box even better? Well, by changing the cardboard box to our Instagram feed, and the tiny chocolates to 24 sporty prizes.

 

This Adventure Calendar gave the Decathlon followers the chance to win amazing adventures, or just get some much-needed gift inspiration. It also boosted average engagement on posts across December and increased followers at double the normal rate. 

What's SUP? Welcome to day 1 of our Christmas Adventure Calendar.

Why did the runner get off their treadmill? 

Because they felt like they were going nowhere. 

Gift cards are a Christmas tradition for a reason, they give you the gift of choice.