Nationwide and Shelter
D&AD New Blood 2018 - Yellow Pencil Winner
The Last Housing Minister
What is the difference between house and home?
One is a structure. The other is security.
A very targeted campaign directed at Dominic Raab MP (the Housing Minister at the time) showing him the importance of this difference. And the subsequent difference between housing and homing.
Starting with an open letter, billboards and bus stop adverts direct Dominic (and the public) to view the letter online. The two brands' Twitter accounts speak to Dominic, keeping him aware of the letter.
We've since sent the letter to Kit Malthouse, Raab's successor.