Thirst Trap - Can you handle this peach?
For the launch of Tango's newest limited edition flavour, Thirst Trap, we leaned into the suggestive nature of the drink's fruity emoji counterpart.
Creating a campaign that, like the drink's name suggests, thirst-trapped our followers.
The campaign launched with a "call to thirst", a juicy design asset that invited our followers to slide into our DMs, for a peachy surprise. The response was great, with over 100 thirsty fans dropping us a peach emoji in the first 24 hours (before TikTok banned the video, eek).
We then followed up the DMs with the official launch. With posts styled as classic thirst traps with an added Tago twist, a perfume-style ad, and a video from the amazing Georgia Wood that made the private DMs public in only a way that she could!