Always on social
Putting the Candy into 'CandyTok'
Candy Crush is one of the biggest games around. But it's got an image problem - too many moms. They wanted to appeal to more Gen Z audiences so went to where they hang out - TikTok.
I worked from concepting to crafting the ideas. Tapping into trends, creating the videos and editing in app for the best impact. I even did a bit of community management and let some of my sass out on unsuspecting Candy Crush fans. Unfortunately I was just too tall to actually play bubblegum troll (phew).
RiddleTok
We created a series of Candy Crush themed riddles to target problem solving communities on TikTok. With pretty simple solutions (occasionally relating to the game itself) people really wanted to prove that they're a genius.
Plates, but make it fun!
Work created as part of Dixie's always on social media strategy. From walking around London with a plate of nachos, to studio shoots with actual food stylists - a mix of high production and in-house speedy creative.
Adventure Calendar
What's the best thing about Christmas? No, not the presents. No, not seeing your family. And no, not the dinner. It's the advent calendars of course!
How is it possible to make 24 tiny chocolates in a cardboard box even better? Well, by changing the cardboard box to our Instagram feed, and the tiny chocolates to 24 sporty prizes.
This Adventure Calendar gave the Decathlon followers the chance to win amazing adventures, or just get some much-needed gift inspiration. It also boosted average engagement on posts across December and increased followers at double the normal rate.
What's SUP?
Welcome to day 1 of our Christmas Adventure Calendar.
Why did the runner get off their treadmill?
Because they felt like they were going nowhere.
Gift cards are a Christmas tradition for a reason, they give you the gift of choice.
A long way from ordinary
Content created as part of Jura Whisky's 'A Long Way From Ordinary' social strategy.
When COVID-19 hit, brands had to rethink all their advertising. Working on the social creative for Jura we had to quickly park some ideas that were no longer feasible in the current climate and come up with some more.
Capitalising on the growing trend to quiz at home I came up with a weekly series of Instagram Story pub quizzes to keep our audience entertained, and to teach them a couple of whisky-related facts!
Tweeting as a car
A series of reactive tweets as part of a social media tone of voice pilot. The goal was to show that INFINITI is not the same as other 'old luxury' car brands.
With a brief that basically asked to be 'the innocent smoothies of luxury cars' and complete creative freedom of what to write, this was a copywriter's dream!
