Creator social
HelloFresh, Verizon, Dixie®, Smart Energy, Refugee Olympic Team
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Ring, ring, Verizon calling
During our time as Verizon's creator agency of record, I worked on several creator-led campaigns, ranging from back-to-school deals to product launch collabs. I even created a treasure hunt around Austin to increase store foot traffic (and give away gig tickets). Sourcing, briefing, and feeding back to the creators all while keeping the work in line with the bigger strategic vision of the brand.
Meet some of our plate mates
We sourced creators who perfectly embodied the persona of a Dixie plate user and created briefs for them to follow around key products, benefits, and occasions. I concepted each idea, briefed in the creators, and worked closely with them (and the Dixie brand team) to craft the final delivered videos.
1 in 100 million
As part of the campaign we teamed up with creators around the world to help further spread the stories of the amazing athletes and the Refugee Olympic Team as a whole.
You can take a look at the rest of the campaign on this page.
Smart Energy microbiz creator campaign
Did you know that small business can get a smart meter too? Most small business owners don't know either - so we enlisted the help of some of TikTok and IG's best business creators to share the benefits of smart meters with their business savvy audiences.
Cooking hack alert!
To show the many benefits of using HelloFresh we worked exclusively with down to earth, no-nonsense TikTok home cook Lloyd Hulme. Working closely with him I crafted the snappy, hack-led concepts that show off not only the delicious meals, but also Lloyd's unique personality.
